{"help": "https://discover.data.vic.gov.au/en_AU/api/3/action/help_show?name=datastore_search", "success": true, "result": {"include_total": true, "limit": 100, "records_format": "objects", "resource_id": "b9d232df-d2fa-41f3-b5a0-c1d59900a474", "total_estimation_threshold": null, "records": [{"_id":1,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":null,"Creative and campaign development expenditure ($000) (excl. GST":null,"Research expenditure ($000) (excl. GST)":null,"Post-campaign evaluation expenditure ($000) (excl. GST)":null,"Print and collateral expenditure ($000) (excl. GST)":null,"Other campaign expenditure ($000) (excl. GST)":null,"Total":null},{"_id":2,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":null,"Creative and campaign development expenditure ($000) (excl. GST":null,"Research expenditure ($000) (excl. GST)":null,"Post-campaign evaluation expenditure ($000) (excl. GST)":null,"Print and collateral expenditure ($000) (excl. GST)":null,"Other campaign expenditure ($000) (excl. GST)":null,"Total":"(excl. GST)"},{"_id":3,"Name of campaign":"Early Childhood Workforce Recruitment – Pipeline [2]","Campaign summary":"This campaign aimed to attract a new workforce to the Victorian early childhood education sector by promoting career opportunities to prospective teachers and educators. The campaign promoted teaching scholarships and informed audiences about qualification pathways.","Start and end date":"July 2024 – June 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 1,800","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 64","Research expenditure ($000) (excl. GST)":"Planned: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 0","Print and collateral expenditure ($000) (excl. GST)":"Planned: 0","Other campaign expenditure ($000) (excl. GST)":"Planned: 0","Total":"Approved/ Planned: 1,864"},{"_id":4,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 1,798","Creative and campaign development expenditure ($000) (excl. GST":"Actual: 102","Research expenditure ($000) (excl. GST)":"Actual: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Actual: 23","Print and collateral expenditure ($000) (excl. GST)":"Actual: 0","Other campaign expenditure ($000) (excl. GST)":"Actual: 264","Total":"Actual: 2,187"},{"_id":5,"Name of campaign":"Early Childhood Workforce Recruitment – Qualified (International) [3]","Campaign summary":"This campaign aimed to recruit a qualified workforce from New Zealand to the Victorian early childhood education sector. The campaign targeted both qualified teachers and educators. It promoted financial incentives, relocation support, available positions and support from recruitment agencies.","Start and end date":"July 2024 – June 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 750","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 0","Research expenditure ($000) (excl. GST)":"Planned: 41","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 0","Print and collateral expenditure ($000) (excl. GST)":"Planned: 0","Other campaign expenditure ($000) (excl. GST)":"Planned: 0","Total":"Approved/ Planned: 791"},{"_id":6,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 748","Creative and campaign development expenditure ($000) (excl. GST":"Actual: 48","Research expenditure ($000) (excl. GST)":"Actual: 41","Post-campaign evaluation expenditure ($000) (excl. GST)":"Actual: 0","Print and collateral expenditure ($000) (excl. GST)":"Actual: 0","Other campaign expenditure ($000) (excl. GST)":"Actual: 0","Total":"Actual: 837"},{"_id":7,"Name of campaign":"Early Childhood Workforce Recruitment – Qualified (Interstate) [4]","Campaign summary":"This campaign aimed to recruit qualified workforce from interstate to the Victorian early childhood education sector. The campaign targeted both qualified teachers and educators. It promoted financial incentives, relocation support, available positions and support from recruitment agencies.","Start and end date":"July 2024 – June 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 700","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 0","Research expenditure ($000) (excl. GST)":"Planned: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 0","Print and collateral expenditure ($000) (excl. GST)":"Planned: 0","Other campaign expenditure ($000) (excl. GST)":"Planned: 0","Total":"Approved/ Planned: 700"},{"_id":8,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 698","Creative and campaign development expenditure ($000) (excl. GST":"Actual: 16","Research expenditure ($000) (excl. GST)":"Actual: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Actual: 0","Print and collateral expenditure ($000) (excl. GST)":"Actual: 0","Other campaign expenditure ($000) (excl. GST)":"Actual: 0","Total":"Actual: 714"},{"_id":9,"Name of campaign":"Early Childhood Workforce Recruitment – Qualified (Victoria) [5]","Campaign summary":"This campaign aimed to recruit qualified workforce to the Victorian early childhood education sector by promoting financial incentives to work in high-priority services or rejoin the sector. It promoted relocation incentives and support, as well as professional transition support.","Start and end date":"July 2024 – June 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 1,200","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 60","Research expenditure ($000) (excl. GST)":"Planned: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 0","Print and collateral expenditure ($000) (excl. GST)":"Planned: 0","Other campaign expenditure ($000) (excl. GST)":"Planned: 50","Total":"Approved/ Planned: 1,310"},{"_id":10,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 1,197","Creative and campaign development expenditure ($000) (excl. GST":"Actual: 103","Research expenditure ($000) (excl. GST)":"Actual: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Actual: 0","Print and collateral expenditure ($000) (excl. GST)":"Actual: 0","Other campaign expenditure ($000) (excl. GST)":"Actual: 246","Total":"Actual: 1,546"},{"_id":11,"Name of campaign":"Early Learning Victoria (ELV) Recruitment","Campaign summary":"This campaign leveraged statewide industry channels combined with geo-targeting to attract qualified early childhood professionals to work at the new ELV centres. The campaign promoted the benefits of working in government-run early learning and childcare centres, focusing on centres operational in 2025 and 2026.","Start and end date":"9 June 2025 – 30 June 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 100","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 16","Research expenditure ($000) (excl. GST)":"Planned: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 0","Print and collateral expenditure ($000) (excl. GST)":"Planned: 0","Other campaign expenditure ($000) (excl. GST)":"Planned: 0","Total":"Approved/ Planned: 116"},{"_id":12,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 84","Creative and campaign development expenditure ($000) (excl. GST":"Actual: 14","Research expenditure ($000) (excl. GST)":"Actual: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Actual: 0","Print and collateral expenditure ($000) (excl. GST)":"Actual: 0","Other campaign expenditure ($000) (excl. GST)":"Actual: 1","Total":"Actual: 99"},{"_id":13,"Name of campaign":"Kinder Awareness","Campaign summary":"This campaign aimed to raise awareness of the availability of Free Kinder for Three- and Four-Year-Old Kindergarten and promote the benefits of 2 years of kindergarten. It also aimed to maintain strong enrolment among families from culturally and linguistically diverse backgrounds and increase enrolments in low-participation areas.","Start and end date":"August 2024 – June 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 1,600","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 200","Research expenditure ($000) (excl. GST)":"Planned: 30","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 60","Print and collateral expenditure ($000) (excl. GST)":"Planned: 40","Other campaign expenditure ($000) (excl. GST)":"Planned: 500","Total":"Approved/ Planned: 2,430"},{"_id":14,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 1,599","Creative and campaign development expenditure ($000) (excl. GST":"Actual: 143","Research expenditure ($000) (excl. GST)":"Actual: 105","Post-campaign evaluation expenditure ($000) (excl. GST)":"Actual: 23","Print and collateral expenditure ($000) (excl. GST)":"Actual: 68","Other campaign expenditure ($000) (excl. GST)":"Actual: 405","Total":"Actual: 2,343"},{"_id":15,"Name of campaign":"Kinder Tick","Campaign summary":"This campaign aimed to inform families about the Kinder Tick initiative. The campaign helped families identify funded and approved kindergarten programs in both long daycare and standalone (sessional) kindergarten settings and encouraged them to enrol.","Start and end date":"August 2024 – June 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 400","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 50","Research expenditure ($000) (excl. GST)":"Planned: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 60","Print and collateral expenditure ($000) (excl. GST)":"Planned: 40","Other campaign expenditure ($000) (excl. GST)":"Planned: 100","Total":"Approved/ Planned: 650"},{"_id":16,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 399","Creative and campaign development expenditure ($000) (excl. GST":"Actual: 0","Research expenditure ($000) (excl. GST)":"Actual: 25","Post-campaign evaluation expenditure ($000) (excl. GST)":"Actual: 0","Print and collateral expenditure ($000) (excl. GST)":"Actual: 64","Other campaign expenditure ($000) (excl. GST)":"Actual: 77","Total":"Actual: 565"},{"_id":17,"Name of campaign":"Pre-Prep [6]","Campaign summary":"This geo-targeted campaign aimed to raise awareness of the additional hours of Four-Year-Old Kindergarten available through Pre-Prep. The campaign aimed to drive enrolments in local government areas eligible for Pre-Prep in 2025 and 2026.","Start and end date":"August 2024 – June 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 800","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 80","Research expenditure ($000) (excl. GST)":"Planned: 20","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 60","Print and collateral expenditure ($000) (excl. GST)":"Planned: 40","Other campaign expenditure ($000) (excl. GST)":"Planned: 300","Total":"Approved/ Planned: 1,300"},{"_id":18,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 799","Creative and campaign development expenditure ($000) (excl. GST":"Actual: 83","Research expenditure ($000) (excl. GST)":"Actual: 50","Post-campaign evaluation expenditure ($000) (excl. GST)":"Actual: 0","Print and collateral expenditure ($000) (excl. GST)":"Actual: 22","Other campaign expenditure ($000) (excl. GST)":"Actual: 386","Total":"Actual: 1,340"},{"_id":19,"Name of campaign":"School Saving Bonus","Campaign summary":"This campaign aimed to build awareness of the School Saving Bonus, a one-off $400 payment to put towards uniforms, textbook and activities. The campaign targeted parents of children 4–17 years.","Start and end date":"November 2024 – March 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 500","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 117","Research expenditure ($000) (excl. GST)":"Planned: 45","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 0","Print and collateral expenditure ($000) (excl. GST)":"Planned: 0","Other campaign expenditure ($000) (excl. GST)":"Planned: 17","Total":"Approved/ Planned: 679"},{"_id":20,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 449","Creative and campaign development expenditure ($000) (excl. GST":"Actual: 117","Research expenditure ($000) (excl. GST)":"Actual:45","Post-campaign evaluation expenditure ($000) (excl. GST)":"Actual: 0","Print and collateral expenditure ($000) (excl. GST)":"Actual: 0","Other campaign expenditure ($000) (excl. GST)":"Actual: 17","Total":"Actual: 628"},{"_id":21,"Name of campaign":"Senior Secondary Pathways Reform (VCE Reforms) [7]","Campaign summary":"This campaign informed students and their parents about the study options for Years 11 and 12. The campaign challenged perceptions of vocational education by highlighting the benefits of the new VCE VM and VET studies and encouraged students to follow their passions.","Start and end date":"July 2024 – June 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 800","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 180","Research expenditure ($000) (excl. GST)":"Planned: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 50","Print and collateral expenditure ($000) (excl. GST)":"Planned: 0","Other campaign expenditure ($000) (excl. GST)":"Planned: 175","Total":"Approved/ Planned: 1,205"},{"_id":22,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 800","Creative and campaign development expenditure ($000) (excl. GST":"Actual: 208","Research expenditure ($000) (excl. GST)":"Actual: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Actual: 45","Print and collateral expenditure ($000) (excl. GST)":"Actual: 0","Other campaign expenditure ($000) (excl. GST)":"Actual: 84","Total":"Actual: 1,137"},{"_id":23,"Name of campaign":"Teacher Recruitment campaign (Teach the Future) [8]","Campaign summary":"This campaign aimed to increase positive perceptions of the teaching industry and encouraged more people to study a teaching degree and become a teacher within a Victorian government school. The campaign promoted initiatives like secondary teaching scholarships and graduate roles.","Start and end date":"August 2024 – June 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 1,250","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 400","Research expenditure ($000) (excl. GST)":"Planned: 100","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 50","Print and collateral expenditure ($000) (excl. GST)":"Planned: 50","Other campaign expenditure ($000) (excl. GST)":"Planned: 0","Total":"Approved/ Planned: 1,850"},{"_id":24,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 1,250","Creative and campaign development expenditure ($000) (excl. GST":"Actual: 482","Research expenditure ($000) (excl. GST)":"Actual: 45","Post-campaign evaluation expenditure ($000) (excl. GST)":"Actual: 45","Print and collateral expenditure ($000) (excl. GST)":"Actual: 0","Other campaign expenditure ($000) (excl. GST)":"Actual: 0","Total":"Actual: 1,822"},{"_id":25,"Name of campaign":"Teacher Recruitment campaign (Teach the Future) – International","Campaign summary":"This campaign encouraged more international teachers in Canada and South Africa to migrate and become a teacher within a Victorian government school.","Start and end date":"September 2024 – May 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 150","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 0","Research expenditure ($000) (excl. GST)":"Planned: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 0","Print and collateral expenditure ($000) (excl. GST)":"Planned: 0","Other campaign expenditure ($000) (excl. GST)":"Planned: 0","Total":"Approved/ Planned: 150"},{"_id":26,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 150","Creative and campaign development expenditure ($000) (excl. GST":"Actual: 0","Research expenditure ($000) (excl. GST)":"Actual: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Actual: 0","Print and collateral expenditure ($000) (excl. GST)":"Actual: 0","Other campaign expenditure ($000) (excl. GST)":"Actual: 0","Total":"Actual: 150"},{"_id":27,"Name of campaign":"Teacher Recruitment campaign (Teach the Future) – Interstate","Campaign summary":"This campaign encouraged more teachers in other Australian states to migrate and become a teacher within a Victorian government school.","Start and end date":"September 2024 – June 2025","Advertising (media) expenditure ($000) (excl. GST)":"Approved: 250","Creative and campaign development expenditure ($000) (excl. GST":"Planned: 0","Research expenditure ($000) (excl. GST)":"Planned: 0","Post-campaign evaluation expenditure ($000) (excl. GST)":"Planned: 0","Print and collateral expenditure ($000) (excl. GST)":"Planned: 0","Other campaign expenditure ($000) (excl. GST)":"Planned: 0","Total":"Approved/ Planned: 250"},{"_id":28,"Name of campaign":null,"Campaign summary":null,"Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":"Actual: 250","Creative and campaign development expenditure ($000) (excl. 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GST)":null,"Total":null},{"_id":30,"Name of campaign":"[1]","Campaign summary":"‘Approved’ advertising (media) expenditure is the amount approved for each campaign by the Advertising Approval Groups. ‘Planned’ campaign expenditure amounts are the amounts included in the campaign strategy form submitted to the Advertising Approval Groups for review.","Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":null,"Creative and campaign development expenditure ($000) (excl. GST":null,"Research expenditure ($000) (excl. GST)":null,"Post-campaign evaluation expenditure ($000) (excl. GST)":null,"Print and collateral expenditure ($000) (excl. GST)":null,"Other campaign expenditure ($000) (excl. GST)":null,"Total":null},{"_id":31,"Name of campaign":"[2]","Campaign summary":"Creative development and post-campaign evaluation expenditure for the Early childhood workforce recruitment – pipeline campaign was higher than planned due to the requirement to update campaign materials to ensure messaging remained accurate and effective. Other campaign expenditure was higher than planned due to the successful partnerships program.","Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":null,"Creative and campaign development expenditure ($000) (excl. GST":null,"Research expenditure ($000) (excl. GST)":null,"Post-campaign evaluation expenditure ($000) (excl. GST)":null,"Print and collateral expenditure ($000) (excl. GST)":null,"Other campaign expenditure ($000) (excl. GST)":null,"Total":null},{"_id":32,"Name of campaign":"[3]","Campaign summary":"‘Actual’ creative development for the Early childhood workforce recruitment qualified (international) campaign was higher than planned due to licensing renewal for visual talent.","Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":null,"Creative and campaign development expenditure ($000) (excl. GST":null,"Research expenditure ($000) (excl. GST)":null,"Post-campaign evaluation expenditure ($000) (excl. GST)":null,"Print and collateral expenditure ($000) (excl. GST)":null,"Other campaign expenditure ($000) (excl. GST)":null,"Total":null},{"_id":33,"Name of campaign":"[4]","Campaign summary":"The actual creative and campaign development expenditure for the Early childhood workforce recruitment – qualified (interstate) was higher than planned due to the requirement to update campaign materials to ensure messaging remained accurate and effective.","Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":null,"Creative and campaign development expenditure ($000) (excl. GST":null,"Research expenditure ($000) (excl. GST)":null,"Post-campaign evaluation expenditure ($000) (excl. GST)":null,"Print and collateral expenditure ($000) (excl. GST)":null,"Other campaign expenditure ($000) (excl. GST)":null,"Total":null},{"_id":34,"Name of campaign":"[5]","Campaign summary":"Actual creative and campaign development expenditure for the Early childhood workforce recruitment – qualified (Victoria) was higher than planned due to the requirement to update campaign materials to ensure messaging remained accurate and effective. Other campaign expenditure was higher than planned due to successful partnership program.","Start and end date":null,"Advertising (media) expenditure ($000) (excl. GST)":null,"Creative and campaign development expenditure ($000) (excl. GST":null,"Research expenditure ($000) (excl. GST)":null,"Post-campaign evaluation expenditure ($000) (excl. GST)":null,"Print and collateral expenditure ($000) (excl. GST)":null,"Other campaign expenditure ($000) (excl. 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